Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
- Importance
Impact
- Increased Brand Awareness - Social media is a natural place to connect with buyers who are looking for the products you are selling. This can help your brand get the attention it deserves. About 60% of Instagram users say they have found new products on this social media networking site. This means customers also find new brands through Social Media. Take up the Social Media Marketing Courses in Chennai to learn more tactics to get your product marketed to customers on social media platforms.
- Generation of Leads - Digital media is an easy way for new customers to show interest in a business and its products without making a big commitment. One of the most important things social media can do for a business is to help them get leads.
- Types
- Multi-Channel A digital marketing strategy should be used on more than one channel. Not everyone in the audience uses all of the social media platforms. The goal is to get in touch with the possible buyer through different online communication methods. The way people talk to each other should be easier and simpler to use. For example, you should consider whether your audiences like a reminder on Instagram or a personalised checkout link sent through email to finish the process. It keeps the prospect interested in the brand over time and cuts down on printing and mailing costs. The aim is to produce information that is easy to find an answer.
- Makes You a Brand - The most crucial advantage of digital marketing is that it allows you to make yourself a brand for your business. Learning this strategy is one of the essential benefits of digital marketing course.You can also take up the Leadership Online Training at FITA Academy to become an effective leader to groom yourself as a brand ambassador for your business.
- Low Cost - On par with traditional marketing, a well-planned digital marketing strategy and the right targeted audience can make more engaged with customers at a lower cost rate
- Openness - Getting involved in Social Media and its effective management will gain customer loyalty and create a reputation for your brand as it is easy to engage with.
- Social Currency - Your marketing campaigns can gain social currency through an effective content strategy. You’ll gain social currency as your content (poster, video, article) is shared by people and gets viral.
- Global Reach - With a small investment, a website or any other social media channel can take your product and business globally. The significant advantages of international marketing are it helps you to find new markets for your business.
- Increas Conversion Rates - Digital Marketing can be seamless and immediate when you have your official website. The products are always a few clicks away from making your customer buy on the website than making them call or visit your store.
- Global reach A website allows you to find new markets and trade globally for only a small investment.
- Lower cost A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
- Trackable, measurable results Measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
- Personalisation If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
- Openness By getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
- Social currency Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
- Improved conversion rates If you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.